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In recent years, consumer awareness and demand for transparency have surged, leading many to seek out products free from artificial additives. This shift can partly be attributed to a growing preference for clean eating and a desire for more natural ingredients. As a result, many food manufacturers have reformulated their products to exclude certain additives, instead relying on natural alternatives like fruit and vegetable extracts for coloring or flavoring.
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The main component of potassium Sorbate, sorbic acid, occurs naturally as para-sorbic acid in berries of the mountain ash tree. However, it is often synthesized by various processes.[6] This can include, for example, condensing crotonaldehyde and acetic or malonic acid in pyridine solution, condensing crotonaldehyde and ketene in the presence of boron trifluoride, and other processes.