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The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, unspreadable mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

In the paper industry, TiO2 is used to create high-quality, bright white paper products. By adding TiO2 to pulp, paper manufacturers can improve the opacity, brightness, and printability of their products. TiO2 also enhances the lightfastness and aging resistance of paper, ensuring that it maintains its appearance and quality over time. With TiO2, paper products can achieve a superior level of whiteness and visual appeal.

Overwhelmingly, research that’s relevant to human eating patterns shows us that E171 is safe when ingested normally through foods and drugs (1,2).