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Apart from the cosmetics industry, the coatings and plastics industry is also expected to contribute significantly to the growth of titanium dioxide in 2023. Coatings made from titanium dioxide offer excellent hiding power, durability and weather resistance, making them ideal for outdoor applications. Demand for high-quality coatings is expected to surge as the construction and automotive industries expand. Titanium dioxide is at the forefront of providing aesthetic and protective coatings, making it an indispensable ingredient in the industry.

There are two primary forms of titanium dioxide commercially available: anatase and rutile. The rutile form is typically used in sunscreens due to its superior ability to handle UV rays and stability in the presence of UV light. The anatase form is typically used in other types of products, such as paint. Another plus of the rutile form is that its UVA protection extends past 400 nanometers, which is the upper limit of UVA.

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