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To begin, materials play a crucial role in achieving the best results. Start by selecting the right pillow material. Cotton and linen are popular choices due to their durability and comfort. For a luxury feel, consider silk or velvet, though they might require more delicate handling. Ensure the fabric is plain and light-colored to make the picture stand out.

Moreover, strategic distribution of promotional items can amplify their impact. Aligning distribution with events, like trade shows or community festivals, maximizes exposure and positions the brand at the forefront of consumer attention. Pairing promotional giveaways with social media campaigns or loyalty programs can further extend their reach and engagement, turning recipients into brand advocates.