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Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

One of the key advantages of using anatase titanium dioxide in coatings is its superior UV resistance. This makes it ideal for outdoor applications where coatings are exposed to sunlight and other environmental factors that can degrade the finish over time. Anatase titanium dioxide helps to protect the underlying surface from UV rays, preventing fading and deterioration.