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Lithopone powder, chemically known as zinc sulfide/zinc oxide, is a white pigment produced through a precipitation process involving zinc sulfate and barium sulfate. It is characterized by its high refractive index, excellent hiding power, and resistance to UV radiation, making it an ideal choice for various applications.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.

The supply in North America remained adequate, as companies were seen constantly altering their production rates in response to the volatility in the demand pattern. In the final week of September, news of Chemours' forthcoming titanium dioxide factory in Georgia valued USD 86 million alleviated fears about supply strain.

Currently, titanium dioxide as a food additive is classified as GRAS, or “generally recognized as safe.”