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In addition to technological and stylistic advancements, global trends significantly affect the pricing of sports shoes. The expansion of e-commerce has allowed consumers to access a wider variety of shoes, often at lower prices. Online platforms can undercut traditional retail prices, while still providing quality products. However, this has also created a dichotomy in pricing. While basic models may remain affordable, high-end releases, driven by hype and limited availability, can see prices skyrocket.