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Trustworthiness, the cornerstone of any successful brand communication strategy, is also enhanced through the savvy use of promotional jackets. Producing jackets with ethically sourced materials or engaging in sustainable manufacturing processes can project a company’s commitment to ethical practices. Transparency in these processes, alongside communication of these ethical commitments on the jackets themselves, helps in building trust with consumers. Brands that prioritize sustainability in their promotional materials often experience a positive reputation boost, fostering deeper trust with environmentally-conscious consumers.