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Moreover, innovative marketing strategies utilizing social media have engaged new demographics. Brands leverage platforms like Instagram and TikTok to showcase their products, share brewing tips, and connect with millennials and Gen Z consumers who prioritize experience and storytelling.

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Benefits of Vacuum Packaging

Technology also plays a pivotal role in the growth of tea pouch manufacturers. Advanced packaging technology ensures freshness and extends shelf life, while e-commerce platforms have made it easier for tea brands to reach a global audience. Subscription services that deliver curated selections of tea pouches directly to consumers’ doors are rapidly gaining traction, fostering a sense of community among tea lovers.

Convenient for Portions

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1. Shelf Presence The size of a standing pouch directly impacts its visibility on retail shelves. Larger pouches tend to attract more attention, but they must be balanced with product volume to ensure they are not perceived as wasteful. Conversely, smaller pouches can appeal to consumers looking for convenience or smaller portion sizes.