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Titanium dioxide is the most widely used whitening pigment in the world and has been linked to adverse health effects, particularly genotoxicity and intestinal inflammation. It is applied as food coloring and a whitening agent to a wide variety of foods, including chewing gum, cakes, candies, breads and ice cream. 

Titanium Dioxide Description

An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.

Additionally, market demand plays a significant role in determining lithopone pigment prices. Industries such as construction, automotive, and consumer goods have been experiencing fluctuations in demand, influencing the pricing dynamics. In periods of high demand, prices may increase as suppliers adjust to the market trends. Conversely, during downturns or oversupply situations, prices may decrease, providing opportunities for buyers to purchase at more favorable rates.