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In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.

The gravimetric determination of titanium dioxide is vital for several reasons. First and foremost, it ensures product consistency and quality, allowing manufacturers to produce coatings and plastics that meet industry standards. In industries where color consistency is crucial, such as paint production, maintaining a uniform concentration of TiO2 is essential to achieving the desired opacity and brightness.