Despite its advantages, the use of E120 is not without controversy. The reliance on insects for food coloring raises ethical questions, particularly concerning the treatment and harvesting of cochineal insects. Additionally, those following strict vegetarian or vegan diets may avoid E120 due to its animal origin. As a result, the demand for plant-based alternatives is on the rise, and companies are exploring other natural colorants derived from fruits, vegetables, and other plant sources.

Food additives have become a controversial subject. It’s important to keep a scientific perspective when reading web-based information and scare stories. Is the information backed up by facts, or is it biased? Research has shown that potassium sorbate is safe for most people to eat, though it may cause some skin allergies when used in personal care products.